A Century of Candy Bars by Dave Grager. "The purpose of this analysis was to gain a broad understanding of the design process of packaging in the confections (specifically candy bar) category. The aim was to, first, take an historical look at the development of the product category. Then, through the study of graphic design trends related to the product, understand what sociocultural, technical, and manufacturing events triggered such trends."
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»Download A Century of Candy Bars: An Analysis of Wrapper Design [pdf 1.5 Mb], thesis, Syracuse University 2004.